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The Duty of AI in Performance Advertising AnalyticsWith efficiency marketing coming to be increasingly complicated and data-driven, it can be hard for marketing professionals to keep up. AI can assist streamline and enhance advertising approaches to improve targeting, personalization, predicting consumer habits, and maximizing ROI.
How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.